Since its establishment in 2018, the Programmatic Communication Platform has been meeting annually to plan for the new year’s activities as well as deliberate on the platform’s progress on communicating on climate change to its target audience. This year’s workshop was no different, albeit the focus was on the design of youth advocacy campaigns. Therefore, the workshop programme dwelt on the identification of youth concerns on climate change, testing out campaign design, message development and communicating on the climate crisis.